Branding
L'ENVOL art space & Cafe bar
Where The Little Prince Takes Flight at L’Envol
Objectives & Goals
Where Imagination Takes Flight
Full Brand Identity & Visual System for a hybrid Art Space & Cafe Bar.
Key Insight
Core Metaphor
The name "L’Envol" (French for "The Flight") is the perfect metaphor. It represents the flight of the little prince, the flight of imagination, and the flight of artistic expression.
Story
Inspired by the Little Prince’s quiet courage, not his image
L'envol is a unique art space and café inspired by the book "The Little Prince."
The venue comprises a gallery space, bar, and café, with carefully designed indoor and outdoor areas created by the artist Arnaud. Arnaud Nazare-Aga, a renowned artist with a passion for sculpture and architecture, has embarked on a new venture:
Lenvol, a cafe and art space inspired by the beloved character of the Little Prince. This project aims to create a unique and inclusive space that celebrates art and community.
My role
Branding designer
Client
Arnaud Nazare-Aga
What I did
Concept, Logo, Color Palette, Typography, Application Mockups
Tool uses
Figma, Illustrator
Procreate
Link
https://www.lenvolbkk.com/the-little-prince-cafe
Brand Strategy & Concept
The Story Behind the Brand
This was to be a sanctuary—a place where the spirit of The Little Prince lived not in his image, but in the feeling he leaves behind: that gentle ache of wonder, the quiet courage to explore, and the belief that what is essential is invisible to the eye.
The brand began to unfold like a letter from a faraway planet. We leaned into whimsical elegance: refined enough for art collectors, warm enough for first-time visitors. We wove in nostalgic wonder, not through literal references, but through symbols : the curve of a star, the whisper of wings in flight, the deep blue of a night sky that holds a thousand stories.
Every choice was intentional.
This is a space for those who still look up. For those who believe a cup of coffee can be a moment of pause in a rushing world. For lovers of art, of literature, of beauty that lingers just beneath the surface.
L’Envol isn’t just a place. It’s an invitation : to dream, to remember, and to let your imagination take flight.
Logo
Symbolism in Motion: Star, Script, Flock
The Star: Represents the Little Prince’s home planet, B-612, and the guiding light of imagination.
The Script "L'Envol": Elegant, flowing script conveys sophistication and the graceful motion of flight.
The Flock of Birds: Abstract, minimalist birds soaring upwards from the "L". They symbolize freedom, the spirit of the Little Prince’s journey, and the collective energy of the art space. Their upward trajectory creates dynamic movement.
The Artist's Signature: Integrating "By Arnaud Nazare-Aga" in a distinct, personal script immediately establishes the connection to the renowned sculptor, adding authenticity and prestige.
